What Simply Digital means by Digital Inclusion
Digital inclusion is when real interactive engagement of individuals and communities has been reached as an instinctive everyday activity that improves the quality of life.
We believe that to achieve a fundamental behavioral change and e-inclusion across all social groups, access and availability has to be total - at all times, in the home, on the move, on all devices wrapped with compelling content and relevant services and not just a web presence via PC’s, and that’s assuming you have access to one.
Empowering Technology for All
The sentiment of ‘the big society’ at last hits the right note and gives a positive message of what outcome is sort. Being ‘digitally able’ will be a fundamental part of creating the sense of a big society for good. However, much technology remains poorly implemented with excessive costs to maintain and support. Fear of looking inadequate through not being ‘PC savvy’, or the resources to fix issues, turns many off the internet. IT and Communication are now key life skills and fundamental to success and to not be part of it, is to be left behind. Making IT fun and rewarding to use in a generation where the crowd, user generated media is everything, has to be part of any digital plan.
SD’s empowering technology approach embeds internet technology (and access) into every day devices and specifically creates web browser technology that can be used on TV sets. We integrate web content and security requirements to specifically match TV screens and remote control navigation. We achieve this by incorporating smart phone techniques and apps that can access relevant information and services quickly and at significantly lower cost of customer service provision. Central to transforming the market for social good will be community (IP) TV and how that is implemented by government (including YouView outcomes).